Western Sydney Local Health District (WSLHD) is a major provider of health care to the Western Sydney population. Our community is the most ethnically and culturally diverse of NSW. With an ever growing community and hospital the WSLHD have created the brand "Better West" which focuses on the Strategic Initiatives that the Hospital are undertaking and is a core resource internally. With an opportunity to create a fresh and exciting new brand – we used bright, bold colours and imagery that was as exciting as the strategic initiatives themselves.