Womens & Newborn Health Branding

NSW Health - Women's & Newborns Health Branding This is a great example of a collaboration between government and agency. The Women's & Newborn Health at Westmead have over 6000 Births a Year that is 16 a day. In Sept of 2015 they had 240 babies in 2 weeks which makes them one of the largest Maternity Units in NSW and yet they where missing one thing a brand. We considered various options and felt that the logo drew from its inspiration - circle in aboriginal symbolism represents child, the center of a flower, diverse network and in the fetal development as cells. With an opportunity to create a fresh and exciting new brand – we used bright, bold colours and imagery that was natural and true to their stories. Using this approach we succeeded in making the brand look inviting and modern for its main patient market 20-40 yr olds. The campaign 'We Deliver' played on the idea that as a whole the department supported their patients through various avenues such as care, support, encouragement and via their new website research and answers to the many questions that lay with Women's and Newborn Health.

Finalist x 3 at the Transform Design Awards!

Fingers crossed as this project has recently been become a Finalist in 3 x Categories in the Transform Design Awards.
http://www.transformmagazine.net/awards/asia-pacific/the-awards/the-shortlist

Finalist categories include:
- Best use of Typography

- Best Creative Strategy

- Best Visual Identity in Health Care & Pharmaceuticals

---- Update ----

We won the following awards :)
- Silver Award for Best Creative Strategy

- Silver Award for Best Visual Identity in Health Care & Pharmaceuticals
- Bronze Award for Best use of Typography